New Member Integration  

Background on the Integration of New Members

One of the biggest challenges for any membership-based organization is attrition. There are always legitimate reasons why members leave the organization, such as retirement, relocation, death, or change of industry. In each of these cases. In our industry, there are potential new members moving into positions that are eligible for Skal membership.  !However, our attrition is more often made up of newer members who have not fully appreciated the value of membership because they have not been fully engaged or oriented.

In 2019, a task force of members from across the country launched a survey of members who had joined in recent years. These members were asked about their understanding of Skal locally, nationally, and globally, and the tangible/intangible benefits of membership.

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Skal Canada Powerpoint Video - Why Join Skal

A new Welcome Orientation Presentation formatted in a 2 minute video. This video will be included in the President's welcome message to all new members! 

COPY LINK to embed in letters/ emails etc.

Welcome to Skal!  What will you experience?

You will be invited to attend an event as a guest of Skal. You will meet our Club members and learn about Skal resources, networking and benefits. Some clubs invite you to attend another event on your own initiative to give you the opportunity
to have a broader appreciation of the organization and determine if the organization realizes your professional goals.

Clubs want to ensure that prospects have an appreciation of what the organization represents and that a new member’s expectations are understood. Skal is your investment to enrich your personal and professional network. Skal is about friendship and amicable first and then doing business with friends. (It is not just a social club or a leads club)

You will complete an online application form that is approved by all three levels of Skal: Club, Canada and Internationally.

SKAL INTERNATIONAL You  will  receive  an  official  welcome  and  your  personal  credentials  providing  access  to  the world database and all member resources and benefits.

SKAL CANADA You will receive an orientation about the Skal websites (International, National and Clubs) and the resources and services that are available. There are specific programs directed at expanding business and social networks within Canada.

SKAL CLUB You will be mentored for the initial months with you joining hosted tables with the Club President, your membership sponsor, Secretary, National Board Representative and Past Presidents. During the initial 3 events after joining, you will be formally inducted and presented with your membership kit, provided an opportunity to introduce yourself and your organization, and engage with as many members as possible.

CLUB EVENTS Events range from informal dinners, programs with keynote speakers, special tours, spousal/companion events, outside extra curricular activities such as sports events, entertainment, overnight social events at member properties. In addition, there are North American and International conferences that provide more opportunities to meet members on the world stage.

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Identifying Prospective Members' Priorities
Why belong?

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Sponsor's Role

Engaging Guests
Inviting/ engaging guests - First Event

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New Member Integration Meaningful Mentorship

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Download Tracking Tool
Monitor new members' progress!

Club Resources

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Skal Canada
President's  Welcome Video Message

Skal  Club
Welcome Letter Template

Download the Word doc to
add your club logo and customize text

download Customizable welcome email/ letter template

  Skal International
Tools for Engaging
Prospective and New Members

Our sincere appreciation to the Skal members across Canada who committed their time and resources to create this comprehensive
guide to help our clubs recruit new members and help guide them in understanding the scope and value of their membership!
Chair Mark Schaay - Halifax;  Project Leader - Serge Doyon - Quebec City,  Ann Worth - Prince Edward Island;  Kevin Burgess - Halifax;
Christine Louden - Vancouver;  Hank Van Weeldon