As we embark on a new year filled with promise and potential, it is with great pleasure that I extend warm New Year greetings to each distinguished member of Skål International. May this year bring prosperity, joy, and boundless opportunities for exploration and growth. 

In the spirit of embracing change and charting new horizons, I am delighted to be part of the exciting developments within our beloved organization. Skål International is proud to introduce a fresh governance structure, led by President Cardenas and Vice President Scrafton, along with a motivated team of 12 directors. This newly elected Executive Board is poised to guide all of us through this transformative era, preparing Skål International for the future.

Under the leadership of President Cardenas our new motto "Building Bridges for a stronger Skål" becomes more than a phrase — it embodies our commitment to fostering connections, unity, and collaboration within the global tourism community. As we bridge gaps and forge new pathways, Skål International is set to play a pivotal role in shaping the future of our industry.

Personally, I am honored to champion a cause close to my heart — promoting diversity within our organization as my lead topic as Director of Media, Public Relations, Branding and Marketing. In 2024, I am focusing on cultivating an inclusive environment where diverse voices are not just heard but celebrated throughout our channels. By embracing the richness of our differences, we ensure that Skål International grows together as a truly global community, reflective of the vibrant tapestry of the tourism industry.

Within our upcoming publications, you will find insights, updates, and initiatives that mirror our collective commitment to excellence, #empoweringdiversity, and progress. Together, let us embark on this exciting journey, #buildingbridges that connect us all and propel Skål International towards a future defined by unity and success.

Wishing us all an exciting year, Skål!

Toni Ritter

Director Media, Public Relations, Branding & Marketing